About me

About me
Multidisciplinary designer based in Madrid. I have lived, studied and worked In London for seven years. Currently I'm working as a Motion ' Grapher & producer for a TV Station while combining it with my freelance work. Creativity is my strength as well as getting on well with colleagues & clients. Outside work my passions are travelling and enjoy great music.

Work experience

Motion o grapher/producer Telefonica Broadcast Services
Jun 2014 – curretly
Currently working on a TV station as a motion o grapher/producer for TBS.
My job involves creating daily infographics, 3D recreations as well as all the graphical needs that a TV station requires.
Software used: After Effects, Premeire, Illustrator, Photoshop, 3D max & ORAD.
Freelance designer @laura de la cruz.com

Feb 2013 – currently
Currently working as a freelance designer for several companies, providing design solutions for different formats.
Magazine design, corporate identities, motion graphics, 3D, info graphics and web design are some of my latest jobs.
Some of my clients are: Cinebox, Mecenium, Madrid Irresistible, Visualnoise.
Motion o Grapher/Editor freelance TOTAL MEDIA
Feb 2014 - May 2014
TV program called "Total Running" for Discovery Max from scratch.
My role was to design & develop the corporate identity as well as all the graphical elements, animations etc. that the program requires as well as editing the content of the final project, taking care of all aspects of the post production as well as the color.
Software used: A.Illustrator, A. Photoshop, A. After Effects, Final Cut, Color.
Grafísta/motion o grapher 13tv
Ago 2011 – Jun de 2012
My work consisted of designing and developing the Identity of the channel and all its programs.
From Logos, Intros to all graphical elements Including promotional advertising.
It required a wast amount of creativity, flexibility and imagination in order to deliver a good product in very tight deadlines.
Worked daily with Adobe CS5 After effects, Illustrator, Photoshop & 3D Max.
Motion Graphic Designer Veo7 TV SP
Jun 2010 - Jun 2011
Designed, created and provided media content for the TV channel. From pre to postproduction. I created headers, pathfinders, channel branding as well as interactive graphics, achieving a high finishing quality within a fast paced environment under very tight deadlines.
Freelance Designer Spain & UK
Nov 2007 - Mar 2010
Most of my experience has been freelance, It has been a great way of combining my studies with work.
Being freelance has been a hard way of learning the profession as I had to teach myself, learn from my errors and have loads of self discipline.On the other hand it has taught me many important lessons, probably the most important one was how to deal with clients.
Most of my freelance work has been Graphic Design for small businesses, Logos, print Catalogs, fliers, etc. But I've also worked as a freelance for big companies like The team.
On the animation side I worked for the short movie: "Welcome Homes" by Gemma Burdit.
I've also created and animation piece for the Theatre company Unpacked.
Graphic Designer at Inoxcrom.LTd London UK
Feb 2006 - Feb 2007
Responsible for the design department with in the Uk. Produced both in-house (stationery, stands, campaigns) & business to business designs.
Freelance Designer Spain & UK
2002 - 2005
During this period I created catalogues, promotional posters, cd-roms etc. for different artists & exhibitions.
Junior Graphic Designer at Asian Pioneer.S.A. SP
Oct 2001- Oct 2002
Produced merchandising presentations in pdf and flash for potential clients.

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Master's degree, 3D modelling & animation, CICE escuela de nuevas tecnologías
Oct 2011 - Oct 2012
Masters Degree focused in depth on all the aspects of 3D animation, Modelling, Texturizing, Rigging etc. with 3D-max. The masters also Covered postproduction with Nuke, photoshop & editing with premiere.
Masters in Digital Film & Animation, London Metropolitan University, London UK
Oct 2008 - Sep 2009
Got skilled in the art of creating a movie from conceptualization, sketching, to post production.
Also gained a strong knowledge of main animation & postproduction programs such as After Effects, Maya & Premiere, Flash, etc.
VJ course, Artenet Madrid SP
VJ and live performance intensive course included: Image capture, video effects, VJ program interfaces (Modul8) and equipment/venue set up.
After Effects & Flash Certificates Aula Virtual Ciudad de México MEX
May 2007 Adobe certificated courses on Flash Advanced Action Script, Flash Video & After Effects.
FDA Digital Media Production, new media design, London College of Communication London, UK
OCt 2003 - Jun 2005 Leaned to become a multidisciplinary designer.
Modules included Business, Presentation skills, communication theory, web design, animation and interactive content design amongst others.
BA in Grapahic Design, Instituto Europeo Di Design (IED) Madrid, ES
Got skilled on becoming a Designer by some of the best professionals. Course included History of Art and Design, Typography, Illustration, Packaging, Photography, Creative Thinking, Interface Design, etc.




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